possible re-branding clients

Choice 1

Searching for a client to re-brand, I think I have narrowed my choices down to these 3.

I found the first one right at my doorstep. At the front of my apartment complex there is a plain black & white sign that doesn't draw much attention.


With a name like 'Serenity Lakes Wellness Center', I always thought this was some sort of senior citizen living place. It didn't help that the building looked a lot like a house.



Doing a little research I was amazed to find this place is not what it seems at all. It offers massage, yoga, meditation circles, reiki, tarot readings, and hypnotherapy... just to name a few. Going inside I saw this place is really a diamond in the rough.


This place is screaming for a re-brand. Rather than looking like an old folks home, it needs a new 'Elite Buckhead Spa Facility' facelift. I think a name like 'Serenity: Wellness' of just simple 'Serenity.' would make this place stand out a bit more and raise curiosity. As it is now, I'm sure most people just drive by.

When I visited this place, the staff was very excited to hear about my project and was very supportive of my ideas. They gave me a tour and told me to keep in touch.

Here is their business card, a pamphlet, and their website. All of these are in desperate need of new life with their tacky and boring text and simple graphics.


Choice 2

My second, and probably favorite choice, is the Starlight 6 Drive-In on Moreland Ave. For such a unique and popular place, the branding is not very appealing at all. While it would be wise to stick to a 1950's design scheme, it could be made a little more fresh and creative.


As you can see, the marquee hasn't changed very much at all over the years. The colors are disgusting and dingy. There is nothing memorable about this marquee whatsoever.

The website is a little better, but could still use an overhaul.


To sort of get the juices flowing, I did a couple of very rough sketches for a logo. I'm liking where the last one could maybe be going...


Choice 3

I haven't done much research on this place, but it could definitely use some help. It is a seafood restaurant and bar.


This place is supposedly very popular. With such a clever name, I think it could be rebranded to be much more unique and have more personality. Ironically enough, it is located across the street from a huge cemetery, so I think it needs to be re-branded to give a little more of a lighter atmosphere. All of the reviews I've read on it have said at first they were scared to go in, but were surprised to find it is a very good restaurant.

Here is the inside view and their website.