We watched a short documentary about paperboys. The one thing I picked up from each of the boys in the movie was that they were all very dedicated. To be able to buy their own things of interest, they would save up their money from their paper routes. That is where I came up with the tagline 'Building an empire... one mailbox at a time'.
Once I got my elements and colors how I liked, I just had fun with it. I wound up doing 3 versions pretty quickly.
-Version 1: inspired by the way a mailbag feels crossing over your chest, which coincidentally sort of became a map of streets
-Version 2: inspired by the wheel of the bike
-Version 3: a blend of my other 2 really...
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