So, these are what I've come up with so far for Green Sprout. Just clean and simple. I do really like these, but for whatever reason I wanted to try something else completely different just to see.
I had some sort of statement here, but I think it is probably way too open to interpretation. I basically want to show that Green Sprout offers hot, filling, vegetarian meals disguised as meat and this in turn means 'eating green' in a whole new way.
The green paint represents the idea of 'eating green' and the hamburger is something savory and filling. This ties back into the tag line 'green never tasted so good'. I don't know... I like the design, but I'm even starting to confuse MYSELF with this one... haha, I remember hearing we are designing for the simple-minded public, so I don't think this would really make sense to anyone. Especially since the place doesn't even sell hamburgers. I just wanted to represent a new way to think about vegetarian dining, and maybe turn non-vegetarian on to the restaurant and give it a sort of edge.
I showed my friend and he asked 'why would I want to eat a hamburger dipped in green paint?'. So, based on that, I think I'm going to scratch this idea. The first set seems like it's less to take in and is much more safe.
I'm basically just going with the theme of these cars and the silhouettes. I still need to fine tune a few things, especially the type treatment on the screen.
