Food Package Redesign Project

So, we had to redesign some sort of existing food packaging. I had a lot of fun with this one. I knew from the beginning I wanted to do something playful and colorful. I picked Starburst because I felt I could do a lot with the flavors and colors.

I asked around and a lot of people seem to have their favorite flavor of Starburst. I got to thinking of what type of people like what type of Starburst and I got an image of each flavor as it's own character.

I also wanted something kids would see in the store and say' mommy, i want THAT!'.

Here they are flat:

(I've scaled down these images some so the ingredients and nutrition facts aren't quite legible.)



I don't know how obvious it is, but to get the candy out you grab their tongues and open up their mouths in a sliding motion (sort of like a garage door). Here are the 3D mock ups. For some reason, the blog uploads the colors a little jpegy, but you get the point...



Once you slide open their mouths, the candy just pops right out! :)